Toymaker Goblies Expands Operations at SoBeCoWorks, South Bethlehem

Wednesday, April 26, 2017
TE '16G Briana Gardell growing in the Lehigh Valley
Toymaker Goblies Expands Operations at SoBeCoWorks, South Bethlehem

Photo Left to right: Matt Barrett, Briana Gardell, and Santiago Rivera


Throwable Paint Ball Toymaker Goblies Quadruples Operations at SoBeCoWorks South Bethlehem


BETHLEHEM, PA (April 26, 2017) – Lehigh Valley-based toy maker Mezzimatic LLC has quadrupled its manufacturing operations at SoBeCoWorks, a South Bethlehem co-working space. The announcement was made by Santiago Rivera, founder of SoBeCoWorks and 25 year old Briana Gardell, owner of Mezzimatic, the parent company for Goblies throwable paint balls.


Mezzimatic Inc. was launched in May 2015 by Gardell, a Lehigh University, Master’s of Technical Entrepreneurship graduate. Mezzimatic manufactures Goblies, a washable, vegan paint ball product.  In 2016, CNBC Named Goblies one of the Hottest Toys at the New York City Toy Fair. 


Gardell expects substaintial and continued growth for the Goblies paint ball product line, in addition to other Mezzimatic toys products on the design board.


In a separate announcement, Matthew Barrett, has joined Mezzimatic as Partner and Chief Operating Officer (COO). The company has also hired several part-time employees.


Matthew Barrett received both a Master’s (’16) and Bachelor Degree (’14) in Mechanical Engineering from Lehigh University. He was previously employed as Control Systems Engineer at Custom Processing Services, Reading, PA.  He joined Mezzimatic LLC full time in March 2017.


“Briana is poised to continue to expand her business greatly,” says Rivera, recalling the day he met Briana, who started with a shared desk at SoBeCoWorks. 


Gardell became a full time member at SoBeCoWorks the day after graduation from Lehigh University Master’s Degree program in Technical Entrepreneurship in May 2015. 


“I can remember driving to SoBeCoWorks the day after graduation from my grad school program, and then I drove to Harrisburg for my LLC,” recalls Gardell,  principal of Mezzimatic, the parent company for Goblies. 


“The power of collaboration and co-working really comes together at SoBeCoWorks,” says Gardell. 


SoBeCoWorks is a member supported business incubator where member companies have an opportunity to build their businesses in a flexible space environment. For more information about SoBeCoWorks call 610-861-2700, or email   For information about throwable paint balls by Goblies visit or to contact Briana Gardell email